QINGYIJIANG Sodium Sulphate Co., Ltd. Honored as "2024 International Influence Brand" at the Boao Forum for Chinese Brands
QYJSSA/June 10,2024
On May 30-31, 2024, the 8th Boao Forum for Chinese Brands was held in the beautiful Hainan province, with the theme "The Power of Brands Driving the Future." The event attracted a diverse array of government officials, experts, scholars, Fortune 500 brand leaders, and industry heavyweights to discuss brand development and innovation, fostering collaboration and sharing success stories.
The forum featured distinguished guests, including former Vice Minister of Commerce Zhang Zhigang, former Deputy Minister of the International Liaison Department Ma Wenpu, and State-Owned Assets Supervision and Administration Commission inspector Li Baomin. Their presence added significant credibility and authority to the event.
Throughout the forum, attendees discussed critical topics such as brand building, technological innovation, and internationalization, offering constructive ideas and strategies for promoting high-quality brand development in China.
Figure 1 2024 Boao Forum for Chinese Brands
At the forum, QINGYIJIANG Sodium Sulphate Co., Ltd. (QYJSSA) was recognized for its outstanding performance in brand development and international growth, earning the prestigious "2024 International Influence Brand" award. Additionally, General Manager Li Haitao was honored with the "2024 Technological Innovation Brand Person of the Year" award for his exceptional contributions to technological advancements.
Li Haitao expressed his gratitude during the award ceremony, stating, "This award is not only an acknowledgment of our efforts in brand building and technological innovation but also an encouragement to continue driving future growth. We will seize this opportunity to invest more in research and development and enhance our brand's international influence, contributing to high-quality development in our industry."
Export Achievements
In recent years, QYJSSA has actively expanded its international markets and enhanced its global competitiveness. The company has participated in numerous international exhibitions, promoting its products across Europe, North America, Southeast Asia, and other regions, achieving record-breaking annual export revenues.
By strictly adhering to international quality standards and maintaining a comprehensive quality management system, QYJSSA ensures that every batch of its exported products meets the highest customer standards. Thanks to its high-quality products and strong reputation, QYJSSA has garnered widespread acclaim and trust in international markets, steadily increasing its brand influence.
Brand Development
QYJSSA adheres to the principle of "Quality First, Customer Foremost," aiming to build the internationally recognized "QINGYIJIANG" brand. Through ongoing brand promotion and marketing campaigns, the company continually enhances its brand awareness and reputation.
Figure 2 QINGYIJIANG Sodium Sulphate Co., Ltd. Honored as “2024 International Influence Brand”
The company also emphasizes brand culture, promoting the values of "Green, Environmental Protection, and Health." By engaging in various public welfare activities, QYJSSA strengthens its social responsibility and public image. Additionally, the company employs multi-channel brand promotions to further enhance its market presence and customer loyalty.
Technological Innovation
Technological innovation serves as the driving force behind QYJSSA's development. The company has established a dedicated research and development center, bringing together a team of highly skilled scientific researchers. QYJSSA maintains long-term collaborations with renowned universities and research institutions worldwide, continuously pushing forward technological innovation and product development.
In recent years, QYJSSA has achieved numerous breakthroughs in technological innovation. The company has significantly reduced energy consumption and pollutant emissions while improving product purity and quality. These efforts have earned multiple national patents and international certifications.
Moreover, the company actively adopts advanced production equipment and technologies, enhancing production efficiency and product quality. Through the implementation of an ERP system, QYJSSA has optimized management across production, sales, and logistics, further strengthening its comprehensive competitiveness.
Future Outlook
Looking ahead, QYJSSA remains committed to innovation-driven development, reinforcing brand building, and enhancing its international influence. The company plans to further increase R&D investment, deepen collaborations with research institutes, and develop more core technologies with independent intellectual property rights, thereby boosting product value and market competitiveness.
General Manager Li Haitao stated, "We will continue to drive innovation and strengthen our brand, improving the company's core competitiveness. In the future, we will further expand our international markets, aiming to establish 'QINGYIJIANG' as a globally recognized brand, contributing to the high-quality development of our industry."
The recognition of "2024 International Influence Brand" and the "2024 Technological Innovation Brand Person of the Year" awards are not only an affirmation of QYJSSA's past achievements but also an inspiration for future growth. The company will use this momentum to forge ahead and create an even brighter future.