Whether your business requirement is for content creation, connectivity, content distribution, or an end-to-end marketing strategy that drives business results, we can do that work.
Content needs to be relevant, lean, focused, modular, innovative, configurable and effective. Oh, and remarkable too!
According to the Content Marketing Institute, the top three challenges that face content marketers are:
1. Lack of time
2. Producing enough content
3. Producing relevant content that engages audiences
We help SMB and mid-sized companies address those challenges. We develop content to support your strategy, whether you're deploying a new Content Marketing program, or if you're looking at changing tactics to support your current program. Content that includes webinars, videos, blogs, white papers, learning solutions - eLearning, video, whiteboard video, webinar production, infographics, case studies, podcasts, and more.
The approach: Create lean "manufacturing facilities" for building your custom content, and get you started with processes and guidelines for curating content that engages audience members.
Building a content factory is like building any other manufacturing facility. We help you make decisions such as how many “dock doors, assembly lines, conveyors, lift trucks” will you need to create product (content). Then we help design the end-to-end content supply chain. What “raw materials” and “component parts” are required for creating great content that your audiences want to consume? What are the staffing needs, and do you staff it, or do you outsource it?
This methodology is modeled after SIPOC (Suppliers, Inputs, Processes, Outputs, Customers). SIPOC is tool used by TQM, Lean, and Six Sigma practitioners. It provides a simple and quickly deployable structure that can be scaled.
Should we have a conversation?
TTV brings a unique blend of core competencies and hands-on experience to bear against the challenge of linking the content created to your audiences.
IT (Information Technology) – I do it. Deep experience deploying, integrating, and administrating CRM (Customer Relationship Management) solutions. Deep experience with MA (Marketing Automation), LMS (Learning Management Systems), and Workflow Automation. I also speak IT fluently, and I am in possession of the experience and expertise required to configure and connect the systems that make Content Marketing programs work.
Want to have a conversation about how we did it?
Building remarkable content is a cornerstone of success. Great content will in turn drive improvement in SEO rankings. The challenge is getting all that work delivered to your audiences fast enough to drive the business results you need. The amount of content on the web today is staggering. How do you get great content you took the time to build delivered to the people who will find it valuable?
Social Media – Social is a cornerstone component of a successful Content Marketing program. In fact, social done correctly is the most fruitful distribution channel for getting new eyeballs to your content. But “being social” these days truly transcends having a Facebook page. LinkedIn, Twitter, Vimeo, YouTube, Pinterest, Blogger, Google +; a dizzying array of options. We can help your organization decide which social channels fit, and how to make sure they are integrated and delivering results.
Effectively leveraging inbound marketing, social marketing, and account-based PPC strategies can drive audience members to your content up to 5 times faster. If your content is connected, the results can be impressive. Here's one key metric from a recent, very successful distribution program: 42% increase in page views in 90 days.
Let us know if you'd like to see how we did it!
Deep experience deploying Integrated web development, CRM (Customer Relationship Management) and MA (Marketing Automation) in support of content marketing strategies. Whether your organization is ready for Salesforce Cloud coupled with Pardot, HubSpot, or a smaller right-sized all-in-one CRM/MA solutions we can fit the technology to your strategy!
TTV stands for "Time To Value". Technology changes fast.
At the end of the day, content is still king. We help businesses tell stories that grow audiences. Audiences of people who use, or influence others that might use, what they produce or provide.
According to the Content Marketing Institute, 93% of B2B marketers are pursuing Content Marketing programs. TTV provides structured processes that support Content Marketing deployments, and we create content. We do that by producing your content in our ‘factory’ and delivering it to your business. Or, we can help you build your own factory for content production and curation.
How do you tell your organization’s stories? Highly-produced commercial quality video or GoPro and desktop editing software? An 8-page brochure, a blog, microsite, or a landing page? eBook, eLearning, newsletter, or an infographic that launches a 45-second animated (and measurable) whiteboard video via Augmented Reality? More importantly — How do you make sure you are developing and curating content that is creative and engaging, but also supportive of the business strategy and program goals? We’ve got answers!
Connecting the Dots?
Then comes the question of how to manage the Supply Chain for the content factory? There are processes for transforming your organization’s stakeholders into program participants that help identify, create and curate great content. How do we link the blogs, and sites, CRM’s, CMS’s, LinkedIn Groups, et. al. to create channels for distribution? How do you monitor and measure those connections so that the results can be continuously improved?
Creating and assimilating content that is relevant and engaging enough to deliver an audience interested in what you have to say is an attainable goal!
Want to start a conversation about whether our approach fits your business requirements? Give us a call at 800-605-3964, or simply join the group and we'll follow up!
Mensa club membership card toting creative business writer who makes thinking outside of boxes an…
Internet marketing expert who actually knows how to integrate APIs, write HTML5 and Ajax code,…
Thai Chi, knowledge transfer and instructional design expert who was trained as an electrical engineer.
John has a reserved seat in the front row of The Short Attention Span Theater.
Resident social media butterfly, PR guru, marketing automation and firearms expert.
Adept at balancing an engaging and dynamic personality with an unparalleled attention to detail. Has created…
TTV has helped us with with web development, spot cable advertising, and other marketing projects on our journey from a single physician's office to serving over 30,000 patients a year.Robert Windsor, M.D., Chairman, National Pain Care
TTV understood that learning assets have a shelf life. Our software training materials were on time, on budget, and on target.Sandra Moran, Chief Marketing Officer, INTTRA
TTV deployed Marketing Automation software to support our content marketing strategy. Results: Integration with Salesforce done in 4 days; first campaign out in 4 weeks; page views up 42% in the first 2 months. Really happy!Kelly Prince, Marketing Manager, LeanCor Supply Chain Group
Feel Free to Drop Us a Line, Give Us a Call, or use the ridiculously short form to Join Our Group!