We like to keep things simple. If you are like most small or mid-sized organizations there are only two high-level areas of focus demanding your attention: Strategy and Tactical Execution.
1. Are you absolutely sure you know your customers?
2. Do you have all the touchpoints along the buyer’s journey mapped out?
3. Is your brand story brand story truly compelling to your audiences?
4. Is your messaging consistent and well-aligned?
5. Are your marketing technologies in sync with the maturity level or your program and your channel ecosystems?
6. Is your content authentic, and true to your brand story?
7. Have you empowered your internal and external brand advocates, and given their voices a channel?
If you are good with all that … see the next tab! If not, see how we can help!