TTV stands for "Time To Value". Technology changes fast.
At the end of the day, content is still king. We help businesses tell stories that grow audiences. Audiences of people who use, or influence others that might use, what they produce or provide.
According to the Content Marketing Institute, 93% of B2B marketers are pursuing Content Marketing programs. TTV provides structured processes that support Content Marketing deployments, and we create content. We do that by producing your content in our ‘factory’ and delivering it to your business. Or, we can help you build your own factory for content production and curation.
How do you tell your organization’s stories? Highly-produced commercial quality video or GoPro and desktop editing software? An 8-page brochure, a blog, microsite, or a landing page? eBook, eLearning, newsletter, or an infographic that launches a 45-second animated (and measurable) whiteboard video via Augmented Reality? More importantly — How do you make sure you are developing and curating content that is creative and engaging, but also supportive of the business strategy and program goals? We’ve got answers!
Connecting the Dots?
Then comes the question of how to manage the Supply Chain for the content factory? There are processes for transforming your organization’s stakeholders into program participants that help identify, create and curate great content. How do we link the blogs, and sites, CRM’s, CMS’s, LinkedIn Groups, et. al. to create channels for distribution? How do you monitor and measure those connections so that the results can be continuously improved?
Creating and assimilating content that is relevant and engaging enough to deliver an audience interested in what you have to say is an attainable goal!
Want to start a conversation about whether our approach fits your business requirements? Give us a call at 800-605-3964, or simply join the group and we'll follow up!
A true marketing strategy and brand guru. Tim has played key roles in campaigns spanning…
Mensa club membership card toting creative business writer who makes thinking outside of boxes an…
John has a reserved seat in the front row of The Short Attention Span Theater.
Resident social media butterfly, PR guru, marketing automation and firearms expert.
Adept at balancing an engaging and dynamic personality with an unparalleled attention to detail. Has created…
Whether your business requirement is for content creation, connectivity, content distribution, or an end-to-end marketing strategy that drives business results, we can do that work.
We like to keep things simple. If you are like most small or mid-sized organizations there are only two high-level areas of focus demanding your attention: Strategy and Tactical Execution.
1. Are you absolutely sure you know your customers?
2. Do you have all the touchpoints along the buyer's journey mapped out?
3. Is your brand story brand story truly compelling to your audiences?
4. Is your messaging consistent and well-aligned?
5. Are your marketing technologies in sync with the maturity level or your program and your channel ecosystems?
6. Is your content authentic, and true to your brand story?
7. Have you empowered your internal and external brand advocates, and given their voices a channel?
If you are good with all that ... see the next tab! If not, see how we can help!
Content needs to be relevant, lean, focused, modular, innovative, configurable and effective. Oh, and remarkable too!
According to the Content Marketing Institute, the top three challenges that face content marketers are:
1. Lack of time
2. Producing enough content
3. Producing relevant content that engages audiences
We help small and mid-sized companies address those challenges. We develop content to support your strategy, whether you're deploying a new Content Marketing program, or if you're looking at changing tactics to support your current program. Content that includes webinars, videos, blogs, white papers, learning solutions - eLearning, video, whiteboard video, webinar production, infographics, case studies, podcasts, branded educational content, and more.
The approach: Create lean "manufacturing facilities" for building your custom "created content", and get you started with processes and guidelines for "curated content" that engages audience members.
Should we have a conversation?
TTV brings a unique blend of core competencies and hands-on experience to bear against the challenge of linking the content created to your audiences.
IT (Information Technology) – We do that! Deep experience deploying, integrating, and administrating CRM (Customer Relationship Management) and MA (Marketing Automation), LMS (Learning Management Systems), and Workflow Automation. We also speak IT fluently and have the experience and expertise required to configure and connect the systems that make Content Marketing programs work.
Want to have a conversation about how we did it?
Building remarkable content is a cornerstone of success. Great content drives SEO rankings. The challenge is getting all that work delivered to your audiences fast enough to deliver the business results you need, but how do you get the great content you took the time to build delivered to the people who will find it valuable?
Social Media – Social is a cornerstone component of a successful Content Marketing program. Social done correctly is a fruitful distribution channel for getting new eyeballs to your content. But “being social” these days truly transcends having a Facebook page. LinkedIn, Twitter, Vimeo, YouTube, Pinterest, Blogger, Google +; a dizzying array of options. We can help your organization decide which social channels fit, and how to make sure they are integrated and delivering results.
Effectively leveraging inbound marketing, social marketing, and account-based PPC strategies can drive audience members to your content up to 5 times faster. If your content is connected, the results can be impressive. Here's a couple key metrics from a recent project: 550% increase in web sessions in the first 45 days of an SEO optimized site overhaul, with Pageviews from 756 to 4,748 (+528%).
Let us know if you'd like to see how we did it!
Deep experience deploying, integrating web development, CRM (Customer Relationship Management) and MA (Marketing Automation) in support of inbound and content marketing strategies.
Automating marketing processes ensures that the minutia and detail work required to generate leads get done, and allows salespeople to focus on face time, problem-solving, and other higher value-add activities.
It's a win-win. Automated marketing also allows data collection that drives more focused messaging, more effective calls-to-action, and more widely consumed content, by telling us what assets our audience wants.
Feel Free to Drop Us a Line, Give Us a Call, or use the ridiculously short form to Join Our Group!